Most shoppers never scroll past the first page of results. By optimizing your title, bullet points, and backend keywords, your products become discoverable for high-intent search terms—without relying solely on ads.
Effective SEO attracts the right customers—people actively searching for products like yours. Better targeting leads to higher conversion rates and lower ACoS when paired with advertising.
Well-written, keyword-rich listings not only help you rank better, they also answer shopper questions, reduce bounce rate, and increase sales velocity—signals Amazon loves.
